Key words and search terms swirl around us like a blizzard, but there is no substitute for paying a little protection money to the 800 pound gorilla.
search term and key words spoken here
If you have heard in passing that search engine optimization best practices are a moving target, just know that it is all good: as time passes we see search algorythms evolving to meet the needs of a constantly changing landscape of information, with unprincipled operators gaming any part of the system found useful to generate traffic being part of the problem.
Due diligence and attention to detail keeps your site in the good graces of search engines: plan on delegating regularly scheduled looks under the hood to get the most bang for your buck and avoiding the dreaded penalty box.
E-mail Campaigns
HTML email announcing a new Hepatitis C epidemic interface
The above link is an example of an HTML email served up to a list of addressees that you have given permission to receive mail from your site url. You already have the beginnings of a mailing list, but plan on spending some time gathering more permissions and utilize a login or sign-up page that provides something of value to your new clients. A free consultation or other benefit will foster new connections and help to make your online presence a successful part of the branding and marketing strategies.
